This month, a few members of the Benefactor Group team attended the 2023 Bridge Conference to present on a favorite topic: how to effectively communicate with donors through the lifecycle of a campaign.

Imagine: three years ago (or perhaps five…or seven…or even ten!), your organization embarked on an ambitious fundraising campaign. You set your sights high with your largest-ever campaign goal. You perfected your case for support, and created a much-loved campaign brand. You recruited a top-tier cohort of volunteers that faithfully shepherded the campaign through highs and