We’ve all been there. A great conversation with a donor ignites a flame. The donor leaves feeling inspired and motivated. They’re enthusiastic and perhaps they even offer to connect with people in their network to invite them to support your effort. Or maybe they suggest a campaign. You feel momentum building and see an opportunity…but is a campaign really the best next step? These moments matter. Donor enthusiasm is valuable. It signals belief in your mission and confidence in your direction. But enthusiasm alone does not equal campaign readiness. Read why here.