Does This Sound Familiar? Angie Connors started giving to your organization in 2013—she mostly donates online, but she sometimes sends checks by mail. She’s attended a few events, donated an in-kind item at Thanksgiving, liked your Facebook page, and sometimes volunteers around the holidays. How do you keep track of Angie?

In ancient Greece, the pilgrimage to Delphi was a powerful and moving journey of self-discovery. Travelers asked the Oracle of Delphi to answer their deepest questions and make predictions about the future. Yet at their journey's end, they found the words “Know Thyself” inscribed at the Temple of Apollo. The message was clear: The answers