Campaigns

Our Process

Benefactor Group has spent decades studying the qualities of effective  campaigns. Successful campaigns are built on a foundation of these essential elements: a highly regarded organization, a compelling case for support, committed volunteer leaders, generous leadership gifts, and strong infrastructure.

To assess these elements—and position your organization for a successful campaign—we use a proven approach.

Orientation

Understand your mission, vision, and campaign goals
Explore unique campaign opportunities
Assign clear roles and points of contact

Preliminary Case for Support

Crystallize your vision for the future
Ensure internal buy-in and alignment around your vision
Build a case that substantiates, differentiates, and resonates

External Discovery

Develop the right campaign goal to test
Adapt discovery questions to your needs
Engage your most influential stakeholders in confidential interviews and group discussions

Internal Discovery

Assess the readiness of your people, processes, technology, and culture
Produce an internal readiness scorecard
Provide actionable recommendations to close gaps

Analysis

Conduct deep quantitative and qualitative analysis of discovery data
Evaluate the historical giving and capacity of your donor pool to inform a campaign goal
Conduct a team analysis session to gather diverse perspectives

Findings and Recommendations

Present findings and a clear path forward to your leaders
Suggest candidates for volunteer leadership and lead gifts
Produce a comprehensive final report with proven strategies

Raise more money

What I appreciated about Benefactor Group was their diverse expertise. Their team has technology experts, communications specialists, strategists for major donor conversations, and more—and can bring all those skills to meet the many needs and opportunities that arise during a campaign.

—Erika Gable, Vice President for Development, Columbus College of Art & Design

Capacity Building, Capital Campaigns

25 Stories of Impact: Building Capacity for Lasting Change

Abby Shue

Capacity building work can take many forms: optimizing fundraising strategies, clarifying staff and volunteer roles and responsibilities, fostering a culture of philanthropy, or introducing data-driven reporting and processes. At its core, though, capacity building is about helping organizations strengthen the foundation they need to grow—and to do so in a way that’s sustainable, mission-aligned, and

April 28, 2025

Capacity Building, Capital Campaigns

25 Stories of Impact: Kenyon College and the Generosity Project

Benefactor Group

Alumni giving is a growing concern across higher education. For more than a decade, participation has trended downward nationally—particularly among young alumni. To address this ever-growing issue, Kenyon College partnered with Benefactor Group in 2022 to launch The Generosity Project, an initiative designed to diagnose the root causes of declining participation and craft a multi-year

April 28, 2025

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450 South Front Street, Columbus, OH 43215
1-614-437-3000 • 1-877-437-3711
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