Campaigns

Inspire greater generosity.

Build campaigns that create lasting impact.

Partner with experts who understand you and your community.

"What I appreciated about Benefactor Group was their diverse expertise. Their team has technology experts, communications specialists, strategists for major donor conversations, and more—and can bring all those skills to meet the many needs and opportunities that arise during a campaign."

“We chose to work with Benefactor Group for several reasons. Their team has deep thinkers and industry leaders. And, because they work both inside and outside of higher education, their finger is on the pulse of creative and cutting-edge things happening across different industries.”

"Benefactor has the pulse of the industry. They are subject matter experts who have experienced pretty much all of the things that we've gone through as an organization during this campaign—the highs, the lows, and the pivots...Over the course of five years, they've become friends and understand who we are and the nuances of how we need to take a best practice and deploy it here in the context of our university."

Nonprofit Capital and Comprehensive Campaign Solutions

Campaign Plan

Get a comprehensive roadmap that guides your campaign from planning through launch, aligning your team, timeline, and goals for success.

Campaign Feasibility Study

Learn whether your organization is ready to launch a campaign, with clear data on donor capacity and realistic fundraising goals.

Campaign Readiness Assessment

Understand where your people, processes, and culture stand today, with actionable steps to close gaps before your campaign begins.

Campaign Counsel

Gain a trusted team of advisors at your side, offering expert guidance and hands-on support through every stage of your campaign.

Campaign Case for Support

Tell your story with a compelling case that clarifies your vision, builds internal alignment, and inspires donor confidence and generosity.

Campaign Collateral

Equip your team with polished, on-message materials that communicate your case clearly and inspire confidence in every donor conversation.

Our Process for Building Transformative Campaigns

PHASE I:
PREPARE

We learn more about your organization, begin development of the campaign concept paper, and facilitate the study task force.

PHASE II:
DISCOVER

We gather data to inform analysis and recommendations and provide opportunities to engage key constituents early in the campaign process.

PHASE III:
ANALYZE AND REPORT

We analyze the quantitative and qualitative information gathered during the discovery process and share findings from the readiness assessment.

ONGOING:
COUNSEL AND PROJECT MANAGEMENT

Throughout the engagement, you will benefit from expert counsel, hands-on guidance, responsive support, and proactive project management from our experienced team.

A successful campaign is more than a fundraising goal and a gift chart. It is the culmination of years of relationship building, the moment when an organization’s vision and its community’s generosity align to create lasting impact. A well-prepared campaign provides clarity, confidence, and momentum, creating the conditions for transformative gifts and sustained organizational growth. When a campaign is built on the right foundation, leadership feels confident, donors feel inspired, and organizations move forward with conviction.

At Benefactor Group, we approach campaign planning with a data-informed, practiced approach that bridges ambitious goals with actionable insights. We begin by learning who you are, your mission, your history, and your aspirations, so we can understand what your campaign truly needs. Our work is grounded in decades of experience studying what makes campaigns succeed. This ensures an assessment and approach that are practical, relevant, and aligned with your organizational goals.

Let's Connect

At Benefactor Group, our team of experts is ready to fuel your cause with powerful fundraising and transformative campaigns. Contact us below for more information on how you can partner with Benefactor Group to find a fundraising solution tailored to your nonprofit.

Our Nonprofit Board Campaign Experts

Laura MacDonald, CFRE

Founder & Partner

Laura has worked professionally in fundraising and philanthropy for more than 40 years, although her interest in serving the common good may be traced to childhood experiences in church, clubs, and a large active family. When she joined a fundraising consulting firm in the early 1980s, she drew on skills learned in television production and corporate communications to tell the stories of hundreds of nonprofit clients. 

Vice President

Kelly brings a passion for campaign planning and strategy—backed by deep experience with campaigns as fundraising leader and a consultant—to her work at Benefactor Group. Heading the firm’s Fundraising service line and Campaigns product line, Kelly advises clients on campaign and donor strategy, drives innovation and problem solving, and fosters collaborative, productive relationships within and between teams.

Senior Consultant

Paul Yeghiayan supports nonprofit clients in preparing for and running successful fundraising initiatives, and he leads the firm’s Endowment Product Line. His work includes planned giving and endowment building, campaign readiness, donor engagement, and strong execution.

With more than 25 years of nonprofit management, fundraising, and consulting experience, Paul brings both consultant expertise and front-line leadership perspective.

Consultant

Brian brings a solutions-oriented approach to client engagement. He partners with organizations to advance campaign planning, major gift conversations, and development strategy. Brian ensures that projects are executed with clarity, timeliness, and collaboration.

Key Insights on Campaigns

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