Capital Campaigns
Finding the Intersection of Donor and Consumer Behavior
Behavioral economics, popularized by Nobel Prize winner and award-winning author, Richard Thaler, opens our eyes to the unseen forces that shape our day-to-day life. We were inspired to adapt this …
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Think of a capital or comprehensive campaign like running a marathon. You wouldn’t show up at the starting line without training, or immediately sit down as soon as you crossed …
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A children’s museum can tell a donor that it educates 10,000 students each year—that 50% of its visiting schools come from low-income districts, that 1,200 youth participate in the “Girls …
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The importance of public spaces—urban parks, multi-use green spaces, conservatories—has never been greater. Green spaces offer critical solutions to 21st-century challenges; they improve mental and physical health, enhance our air and water, attract residents and businesses, benefit local economies through increased tourism and spending, and build community as spaces of diversity and inclusion. True to their nature as “public goods,” these places benefit all.
A new Giving USA Special Report, The Evolution of Workplace Giving, shows that corporate giving reached $20.77 billion dollars in 2017—its highest level ever. Workplace giving has evolved so that …
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Think of a capital or comprehensive campaign like running a marathon. You wouldn’t show up at the starting line without training, or start celebrating success at mile 17 when there’s …
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Running a marathon and implementing a capital or comprehensive campaign have a lot in common. You wouldn’t show up at the starting line for either without putting in the necessary …
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