Capital Campaigns
Three Takeaways from the Giving USA Special Report: The Evolution of Workplace Giving
A new Giving USA Special Report, The Evolution of Workplace Giving, shows that corporate giving reached $20.77 billion dollars in 2017—its highest level ever. Workplace giving has evolved so that …
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Think of a capital or comprehensive campaign like running a marathon. You wouldn’t show up at the starting line without training, or start celebrating success at mile 17 when there’s …
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Running a marathon and implementing a capital or comprehensive campaign have a lot in common. You wouldn’t show up at the starting line for either without putting in the necessary …
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A capital campaign is a powerful, one-of-a-kind opportunity to transform your organization. When done correctly, a capital campaign: Renews and deepens existing donor relationships; Builds new relationships and a broader …
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What you need to know to plan your next capital campaign In a recent study, the Nonprofit Research Collaborative found that 56% of nonprofit organizations are either in the midst …
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How do you speak about your cause? Where do you talk about it? You might pull out your “elevator speech” at lunch, or share some not-so-small-talk at a cocktail party, …
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It’s crucial that nonprofits place measured emphasis on every stage of the major gift process. From identification to cultivation to solicitation to stewardship, each phase hinges on a nonprofit’s ability …
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