Insights

Filter

Latest blog posts

  • Content Types

  • Categories

  • Reset
In planned giving, perhaps more than in any other type of development effort, your focus must be on the donor rather than on the gift. Donors are the heart of your planned giving program.
August 6, 2012
Have you heard this one? An elderly woman decided to make one large charitable gift this year in December but she was not sure which of three worthy organizations to support. In April, as a test, she sent each organization a $100 contribution. The first organization processed the gift according to its usual standards and
August 6, 2012
1. It’s good for your clients, it’s good for your business, it’s good for society, and it’s good for you. 2. You’ll be surprised how many of your clients are searching for a way to give back to society, to memorialize a loved one, or simply to do good. 3. Clients agree that philanthropy is no more
August 6, 2012
The prospective donor’s first impression of you and your organization is during the initial contact—usually by letter or phone call. The person who makes that first contact is the person to whom the prospect cannot say no. This is often, but not always, a member of the board. The phone call or letter should be
August 6, 2012
August 6, 2012
Download this free guide.
August 6, 2012
Donors who make planned gifts nearly always are financially secure (which is not to say wealthy), highly acculturated into the American way of life, and involved in a community larger than their own families. They visualize solutions to intractable problems and identify with organizations that provide opportunities for many people, rather than with specific needs
August 6, 2012

Email Signup

We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our mareting efforts. To learn more read our privacy policy.