
14 Tactics for an Uncertain 2025
In times of financial and economic uncertainty, several charitable gift options available to donors are particularly appealing. Of course, not all gifts are appropriate for all donors.

In times of financial and economic uncertainty, several charitable gift options available to donors are particularly appealing. Of course, not all gifts are appropriate for all donors.

A data-informed planned giving strategy helps you identify your best prospects, foster long-term relationships, and build a sustainable pipeline of legacy gifts. Whether you’re launching a new planned giving program or looking to strengthen an existing one, take our FREE assessment to see how you’re doing—and get practical tips to boost your results.
Take our free assessment to see how your organization is doing!

With a deep commitment to the National Museum of Wildlife Art and its mission, Lindy Sayers understands what it takes to be an effective board member. That spirit of intentional leadership was the driving force behind the Museum’s decision to engage Benefactor Group for a governance assessment. As the Museum approached its 30th anniversary in 2017, it marked a natural moment to pause, reflect, and plan ahead. Recognizing that strong, engaged boards are the backbone of thriving nonprofits, the Museum was eager to evaluate and strengthen its boards’ performance. With previous experiences partnering with Benefactor Group, both the executive director and several board leaders knew who to call. The governance assessment led to meaningful and lasting changes.

Capacity building work can take many forms: optimizing fundraising strategies, clarifying staff and volunteer roles and responsibilities, fostering a culture of philanthropy, or introducing data-driven reporting and processes. At its core, though, capacity building is about helping organizations strengthen the foundation they need to grow—and to do so in a way that’s sustainable, mission-aligned, and people-centered. For more than 25 years, Benefactor Group has helped nonprofit organizations build this kind of capacity. Read our story here.

Alumni giving is a growing concern across higher education. For more than a decade, participation has trended downward nationally—particularly among young alumni. To address this ever-growing issue, Kenyon College partnered with Benefactor Group in 2022 to launch The Generosity Project, an initiative designed to diagnose the root causes of declining participation and craft a multi-year strategy to infuse generosity across the campus culture. Just under two years later in June 2024, Kenyon concluded the most successful campaign in its nearly 200-year history.

Since January 20, many in the nonprofit sector, including their funders and beneficiaries, have grown increasingly anxious. Executive orders imperil programs and endowments while threats to funding put some organizations’ very existence at risk. Polarization has resulted in a messaging minefield. Threatened tariffs and other economic shocks have spooked investors as the equity markets stagger. The past has shown us that anxiety is the enemy of philanthropy. Read on to discover actionable insights to help you navigate the current climate.

Why does being data-driven matter? There are many reasons, top among them: you will realize the most value from the program, and it helps your team allocate its more important resource: time.
Take our free assessment to see how your organization is doing!
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