Strategic planning—an essential activity for any nonprofit—is an opportunity to step back from everyday work and thoughtfully review: Where are we today? Where do we aspire to go? How will we get there?
Benefactor Group proudly announces the strategic expansion of its team with the appointment of accomplished leader Christine Gomez. Christine joins as Consultant, leveraging her expertise in data management and higher education advancement operations.
How is your organization performing against its strategic plan? How far away are you from reaching your goals? What are your priorities and are you on track to achieve them? Is your staff doing what they need to be doing?
Over the next 20 years, it is estimated that more than $84 trillion in cash and assets will transfer from Silent Generation and Baby Boomer households to their heirs—as well as to their nonprofits of choice. Experts believe that almost $12 trillion of this monumental sum will be contributed to nonprofits.
Let’s assume you already have a clear vision for a capital campaign and a sense of the cost to achieve that vision. For example, you want to build a new wing at your museum or hospital, and you believe it will cost $30 million. Understanding your goal is key, of course—but is it just a dream or can it become a reality? How do you answer that critical question?
Your strategic plan is complete! You’ve set your vision, planned how you will achieve it, and developed measures of success. Take a moment to celebrate because you just completed a significant task. It took a lot of time (and some money), you may have made some hard choices, there may have even been some drama. That was the easy part. Celebrate and then get to work.
Why focus on retaining your current donors? The case is clear. The cost to keep a donor is (or should be) far less than that to acquire a brand-new supporter. Higher retention rates have an immediate impact on your bottom line.
Get in touch with us using the form below or by calling us directly at 614-437-3000. We look forward to speaking with you!
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