Strategic planning—an essential activity for any nonprofit—is an opportunity to step back from everyday work and thoughtfully review: Where are we today? Where do we aspire to go? How will we get there?

Your strategic plan is complete! You’ve set your vision, planned how you will achieve it, and developed measures of success. Take a moment to celebrate because you just completed a significant task. It took a lot of time (and some money), you may have made some hard choices, there may have even been some drama.

Does it really matter what our mission and vision are as long as we’re doing good work?

Nonprofit strategic planning is a key discovery process. Learn the fundamental questions that will help bring your mission, vision, and values to life.

Creating a compelling strategic plan can be fun. You and your team embark on a journey of organizational discovery, generating big ideas with the right stakeholders, and dreaming about the impact your nonprofit can make. These are inspirational and energizing activities. But, it’s like deciding to get in shape. You plan, buy the gym membership