Peer-to-Peer Fundraising: Tips from the field
Peer-to-peer fundraising can work for any organization. It can create significant funding and brand awareness. It activates social networks, both online and offline. For example, the recently released Peer-to-Peer 30 indicates nearly $1.6 billion were raised by just the 30 largest such programs in 2014. Collectively, they engaged more than 11.6 million volunteers in thousands of events. Relative results can be found from small to large organizations.