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Peer-to-Peer Fundraising: Tips from the field

Peer-to-peer fundraising can work for any organization.  It can create significant funding and brand awareness.  It activates social networks, both online and offline.  For example, the recently released Peer-to-Peer 30 indicates nearly $1.6 billion were raised by just the 30 largest such programs in 2014.  Collectively, they engaged more than 11.6 million volunteers in thousands of events.  Relative results can be found from small to large organizations.

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Building Creative Capital

cap•i•tal (n): a measure of the assets available to build a business. In general, companies with access to working capital will be more successful since they can expand and improve their operations.

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Sixty and Over: Elders and Philanthropic Investments

Willy Sutton was a depression-era bank robber. He was wanted for robberies in New York, New Orleans, and Miami. After his capture on March 9, 1950, a reporter asked him why he robbed banks. “Because that’s where the money is,” he replied. Aside from his lack of moral justification, his reasoning was sound. Go were the money is.

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Fundraising Letters 101

When using written communication, always use a structured, sequential approach to all cultivation and solicitation. To the extent possible, solicit from the “inside out” and “top down”—i.e. begin by soliciting “insiders” such as board, and “top” prospects considered capable of the largest gifts, gradually working toward the solicitation of the least-engaged constituencies and the donors with the least financial capacity. (At times, the sequential approach may be relaxed to take advantage of the timing of special events, as appropriate). Use the commitment of early donors as motivation in soliciting subsequent groups.

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How to Pick a Consultant (and Not End Up With a Dog)

Nonprofit consultants come in all shapes and sizes. Which one fits your needs? Sedate and well-groomed? Specialist or full service? Lean and hungry? Local or global? Miniature or standard size? Finding a nonprofit consultant, fundraising consultant or firm that’s a prefect fit won’t necessarily be easy.

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Featured: Giving USA 
2021 Infographic
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