Tracking your organization’s fundraising return on investment (ROI) is one way to monitor the value of different fundraising techniques. It can help guide future investments in your fundraising infrastructure. But, as a growing body of research suggests, constantly comparing your returns to other organizations—or focusing exclusively on your own highest-return initiatives—is not the best lens for evaluating effectiveness. Why?

The COVID-19 pandemic has pushed every organization to work differently. On April 30, 2020, Benefactor Group hosted a virtual roundtable discussion for clients and friends

Laura MacDonald, President of Benefactor Group and vice chair of the Giving USA Foundation, was recently called upon to share her insight for an article

In the face of economic turbulence, which continues to rattle the economy and nonprofits, many are asking: what can I do? The CARES Act, a

The CARES Act includes several provisions to encourage charitable giving and bolster household income. These provisions may be used to encourage donors now—and for the

Several clients have reached out with questions about their fundraising efforts in these uncertain times. Here is one response to a colleague at a midwestern