What you need to know to plan your next capital campaign In a recent study, the Nonprofit Research Collaborative found that 56% of nonprofit organizations
How do you speak about your cause? Where do you talk about it? You might pull out your “elevator speech” at lunch, or share some
If fundraising is an art—the “gentle art of teaching the joy of giving,” as Henry Rosso wrote—then major gift officers are artists. They skillfully build
Endowments offer benefits to the nonprofit organization, to the donor, and the fundraiser. An excerpt from Diana Newman’s book Nonprofit Essentials, Building Endowment To The Organization:
Nonprofits lose more than half their donors after the first gift. According to the 2016 Fundraising Effectiveness Project (FEP), just 46% make a gift the
The scenario: Mary Smith, a trustee, has given $25,000 consistently for several years. She’s also a member of the capital campaign steering committee. Today, the
It’s crucial that nonprofits place measured emphasis on every stage of the major gift process. From identification to cultivation to solicitation to stewardship, each phase
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