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Fundraising Return on Investment

How much should organizations expect to spend for each dollar raised through fundraising activities? Many organizations should anticipate a period of at least three years—and perhaps

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Fundraising Letters 101

When using written communication, always use a structured, sequential approach to all cultivation and solicitation. To the extent possible, solicit from the “inside out” and

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Showing Honor

Planned giving often involves a reciprocal exchange relationship in which donors have certain expectations of the organizations they support.  Planned gift donors have made investments

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