Nonprofit strategic planning is a key discovery process. Learn the fundamental questions that will help bring your mission, vision, and values to life.
If you’re like the executive leaders at most nonprofits, the state of your organization’s finances is a matter of ongoing concern. Whether you rely solely on fundraising to fuel your nonprofit’s mission or manage a number of revenue streams, achieving financial stability is undoubtedly a top priority.
A case for support is an essential fundraising tool. It communicates the “raison d’etre” for a major fundraising initiative: asserting a strong, consistent rationale for why an organization is launching an initiative at a particular moment in time, and why donors should invest. It is the guiding document that informs all messages and materials related to the initiative: from talking points to website content to major donor proposals.
Successful campaigns are rooted in careful planning. It’s essential to lay the foundational building blocks early in the process. This includes generating the big ideas that will inspire donors’ most meaningful gifts, conducting a feasibility study, and evaluating your nonprofit CRM to make sure it’s serving your needs.
Capital campaigns can last five years or longer. Meanwhile, the average tenure of a nonprofit executive director or college president is approximately six years. That means if you’re in the midst of a capital campaign, it’s likely there will be a leadership transition at some point during your journey.
If you’re in the early stages of planning for a capital campaign, you undoubtedly have a number of big dreams for your organization. You want to make a meaningful impact on your community, and you know significant funds must be raised to make those dreams a reality.
Given today’s competitive workforce environment, and the essential role that development teams play in fundraising campaigns, more organizations are asking, “How can we retain our staff during a campaign?”
It’s a million-dollar question, quite literally. A campaign’s success hinges on key employees—including CEOs, development directors, campaign coordinators, stewardship officers, database managers, and the program staff who deliver on the campaign’s promises. When a Tennessee nonprofit lost its executive director, for example, it took two years of relationship (re)building to secure commitments from its largest funders. Many organizations simply cannot afford such delays.
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