
Your Case for Support is a Cultivation Tool. Use It.
A case for support is an essential fundraising tool. It communicates the “raison d’etre” for a major fundraising initiative: asserting a strong, consistent rationale for why an organization is launching an initiative at a particular moment in time, and why donors should invest. It is the guiding document that informs all messages and materials related to the initiative: from talking points to website content to major donor proposals.





