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Giving USA 2018

The Giving USA 2018 Report is Here!

Giving USA 2018: The Annual Report on Philanthropy©, is the longest running, most comprehensive report on philanthropy in America. Offering a visual perspective, the infographic of this report showcases a stellar year for philanthropy. Giving continues to rise for the eighth consecutive year, reaching its highest levels ever at $410.02 billion in 2017 contributions. This is a 5.2% increase over last year.

Our sixth annual BeneGraphic portrays this growth utilizing a space theme for an additional perspective on the data. Various key points include:

  • GDPs Gravitational Pull.  Giving continues to be 2.1% of the gross domestic product continuing to be a predictive force for yet another year.  
  • Studied Acceleration. Some donors rushed to make charitable contributions prior to the adoption tax reform, resulting in a spike in year-end giving. But a study by Indiana University found that the longer-term impact could reduce charitable giving by as much as $13 billion in future years.
  • Booster Fuel. For the first time since the Great Recession, the percent of households making new gifts to charities increased. First-time gifts declined by 16.1% from 2010 through 2016, then rose 10% in 2017. Gains were fueled largely by natural disasters and/or civic involvement.
  • A Vanishing Trend. “Rage donations” emerged from the hyper-partisan 2016 elections. They’ve been described as a “middle-class citizen’s form of protest—that actually works.” In 2017, this phenomenon resulted in an unknown number of new or increased gifts. When the anger fades, will these gifts vanish?
  • Disaster Giving. American donors responded with generosity to an unusual number disasters that affected North America including hurricanes Harvey, Irma and Maria; the earthquake in Mexico; and the most destructive wildfire season on record.
  • Still Growing. Donor Advised Funds continue to grow at three times the rate of philanthropy overall. Gifts from DAFs go disproportionately to education, Public-Society Benefit, and Arts, Culture & Humanities.

The infographic provides insights for your organization — and just a bit of entertainment — to serve the common good.

Click here to download your digital copy of the Giving USA 2018 report or request it to be mailed to you free of charge.

is a certified fundraising executive with more than 24 years’ experience in nonprofit leadership, fundraising, and philanthropy.