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From a presentation to ARP Central Ohio Chapter in June, 2008. If you would prefer to view the original presentation slides, please click here.
September 25, 2012
Talk with your donors, leaders, and prospects—either informally or through a formal “mid- campaign assessment” to determine their perception of the campaign
September 25, 2012
Number One: Build your Case: How will you change lives/save lives? How much do you hope to raise?
August 22, 2012
Willy Sutton was a depression-era bank robber. He was wanted for robberies in New York, New Orleans, and Miami. After his capture on March 9, 1950, a reporter asked him why he robbed banks. “Because that’s where the money is,” he replied. Aside from his lack of moral justification, his reasoning was sound. Go were
August 17, 2012
How much should organizations expect to spend for each dollar raised through fundraising activities? Many organizations should anticipate a period of at least three years—and perhaps as many as five—to realize their optimal return on investment. According to a recent study (see below), the average yield is $1 dollar for every 24 cents spent. However, there
August 17, 2012
When using written communication, always use a structured, sequential approach to all cultivation and solicitation. To the extent possible, solicit from the “inside out” and “top down”—i.e. begin by soliciting “insiders” such as board, and “top” prospects considered capable of the largest gifts, gradually working toward the solicitation of the least-engaged constituencies and the donors
August 17, 2012
Nonprofit consultants come in all shapes and sizes. Which one fits your needs? Sedate and well-groomed? Specialist or full service? Lean and hungry? Local or global? Miniature or standard size? Finding a nonprofit consultant, fundraising consultant or firm that’s a prefect fit won’t necessarily be easy.
August 17, 2012

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