Given today’s competitive workforce environment, and the essential role that development teams play in fundraising campaigns, more organizations are asking, “How can we retain our staff during a campaign?”

It’s a million-dollar question, quite literally. A campaign’s success hinges on key employees—including CEOs, development directors, campaign coordinators, stewardship officers, database managers, and the program staff who deliver on the campaign’s promises. When a Tennessee nonprofit lost its executive director, for example, it took two years of relationship (re)building to secure commitments from its largest funders. Many organizations simply cannot afford such delays.