Diagnose
Talk with your donors, leaders, and prospects—either informally or through a formal “mid- campaign assessment” to determine their perception of the campaign
What’s the status of your campaign?
Cruise control
Speed bump
Brick wall
Why is the campaign languishing, and what can you do about it?
Have there been institutional changes (e.g., a change in leadership or a financial set-back)?
Hold a series of leadership briefings to let the community know what’s going on and how you’re handling it
Build a ‘fire wall’ between campaign donations and the problem
Take a brief hiatus while the problem is resolved
Are donors inspired by the Case?
Hold a mid-campaign retreat to re-inspire and re-connect with donors and leaders
Tour the construction site, or recruit a local company to host a tour to similar facilities in other cities
Are campaign leaders fulfilling their responsibilities?
Give them a few weeks off
Recruit reinforcements
Make sure they feel appreciated and successful
Are you securing the gifts you need at the top of the gift chart?
Revisit your cultivation and solicitation strategies
Encourage a lead donor to issue a challenge gift
Are there external factors beyond your control?
Declare success, celebrate, and begin planning to launch “Phase II” in six months