In a recent study, the Nonprofit Research Collaborative found that 56% of nonprofit organizations are either in the midst of a capital campaign or are planning for their next one. In some sectors—like higher education—campaigns have become a permanent feature of the fundraising landscape. With shifting donor demographics and growing interest in the long-term impact of donations, today’s fundraisers must create innovative campaigns that appeal to a broad range of supporters if their goal is long-term sustainability.
For many nonprofit leaders, planning a campaign strategy comes down to the question of “conquest or cause?”
For more information on capital campaign strategy or more studies performed by the Nonprofit Research Collaborative, visit our blog.
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