Free Whitepaper: Campaigns Are Like Marathons

Categories: Free Guides, Library
Running a marathon and implementing a capital or comprehensive campaign have a lot in common. You wouldn’t show up at the starting line for either without putting in the necessary preparation. And you wouldn’t start celebrating success at mile 17, when there’s still a long way to go.

In this five-part whitepaper, we explore the phases of a campaign and their contribution to a successful outcome through the lens of getting ready for and completing a marathon.

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