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Free Download: A Guide to Campaign Communications

For fundraisers, campaigns unlock a treasure chest of big ideas, energizing messages, and fresh collateral. At their best, campaigns lend themselves easily to powerful communications and creative materials. But they are also guided by structures—phases, sequential solicitation practices, and other rules—that can complicate the marketing team’s job.

We take a look at communication during a capital campaign, and:

  • What to say
  • When to say it
  • How to say it

 

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