Lori Gatmaitan
Senior Consultant
The opportunity is not simply to adopt AI, but to shape adoption in ways that reinforce trust, readiness, and mission priorities.
Nonprofit AI Adoption isn’t stalled, it’s strategic.
Organizations are aligning trust, governance, and data readiness to ensure AI strengthens mission delivery rather than disrupts it.
Artificial intelligence (AI) is appearing everywhere right now, from conference agendas to board conversations, vendor demonstrations, and strategic plans. The appeal? Rapid transformation: smarter targeting, automated engagement, predictive insight. Yet many nonprofit organizations are wary. Adoption remains exploratory, selective, or paused altogether.
This isn’t hesitation. It’s strategic positioning. Nonprofits are figuring out how AI fits their missions, cultures, and operations before spending money, trust, and hard-pressed resources on it. That pause creates space to adopt AI in ways that strengthen the mission instead of distracting from it.
With that context in mind, the opportunity is not simply to adopt AI, but to shape adoption in ways that reinforce those priorities. Moving carefully now, means being confident later.
This article is the first in a three-part series examining how nonprofits are approaching artificial intelligence. The focus here is on understanding current adoption dynamics and outlining constructive pathways forward.
Building donor trust in the age of AI.
92% of donors think AI transparency for nonprofits is non-negotiable. With that in mind, trust remains at the heart of it all, and it can be built into processes and policies. Unlike commercial shops or tech companies that can experiment in public and fix things later, nonprofits don’t get that luxury.
Nonprofits must ensure responsible data use, equitable application, and transparency. Clear guardrails don’t slow AI down. They make it usable. Start with alignment: leadership, tech professionals, and advancement teams can kickstart the conversation.
No nonprofit AI ethics policy? You can still start.
Most sectors are still figuring out AI ethics. Nonprofits don’t have to wait to get started.
Many are folding AI into existing strategic planning and governance processes instead of creating something entirely new. These processes are already designed specifically to align staff, boards, and stakeholders around shared priorities and future direction, drawing on decades of experience across nonprofit environments. Similarly, capacity building work helps organizations assess structure, revenue models, technology use, and operational readiness to strengthen long-term effectiveness and credibility. So why not loop AI into it?
You don’t need a 30-page AI policy to begin. You just need shared expectations and a few smart rules.
When AI helps (and hurts) your capacity.
Capacity is tight. That’s not news. Capacity has always been tight. But it is solvable.
Interest in AI is widespread; time and staffing bandwidth are limited. The smartest organizations aren’t launching “AI initiatives,” they’re finding ways to make existing work easier, reducing workload or enhancing workflows, or drafting that one email that’s been put off for weeks. A quick look at systems and workflows usually reveals easy entry points.
AI conversations framed around abstract efficiency rarely resonate. Real progress happens when adoption connects directly to familiar priorities like strengthening donor relationships, interpreting constituent behavior, supporting proposal development, enhancing program evaluation, or extracting insight from existing data. AI sticks when it solves Tuesday problems, not theoretical ones.
Resources such as AI and the Nonprofit Sector discussion article model how mission-driven organizations can approach AI thoughtfully through ethics, equity, and real-world application rather than speculation.
Nonprofit AI is only as smart as your data.
Fragmented systems, inconsistent definitions, and incomplete records are common across the sector. AI doesn’t create messy data; it exposes it. Clean data helps whether you use AI or not, so do the work to address data architecture, integration, and stewardship regardless.
For example, work with institutions like Macalester College client example demonstrates how strengthening CRM use, analytics reporting, and fundraising metrics can create a more organized, data-driven foundation that sparks future innovation and engagement.
You can’t automate culture.
Cultural alignment remains essential. Nonprofits run on relationships and community impact. Always have. Forward-looking organizations are exploring how automation can enhance rather than replace connection, using AI to reduce administrative burden and free up more time to build more relationships.
Final thoughts for now on AI in the nonprofit sector.
All in all, this is a constructive moment for the sector. Organizations are building awareness, strengthening infrastructure, clarifying governance, and aligning technology with mission priorities. Successful AI for nonprofits won’t be defined by speed; it’ll be shaped by thoughtful integration.
The real work right now is clarity, so confident decision-making later feels easy. Those investing in governance, data quality, operational alignment, and cultural readiness today are positioning themselves to leverage emerging technologies meaningfully and responsibly.
If you’re sorting through these questions too, you’re not alone. Comparing notes helps. Let’s talk more together.
In the next article, the focus shifts from readiness to action. Stay tuned for more coming soon.