Peer-to-peer fundraising can work for any organization. It can create significant funding and brand awareness. It activates social networks, both online and offline. For example, the recently released Peer-to-Peer 30 indicates nearly $1.6 billion were raised by just the 30 largest such programs in 2014. Collectively, they engaged more than 11.6 million volunteers in thousands

cap•i•tal (n): a measure of the assets available to build a business. In general, companies with access to working capital will be more successful since they can expand and improve their operations.