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Fundraising Return on Investment

Tracking your organization’s fundraising return on investment (ROI) is one way to monitor the value of different fundraising techniques. It can help guide future investments in your fundraising infrastructure. But, as a growing body of research suggests, constantly comparing your returns to other organizations—or focusing exclusively on your own highest-return initiatives—is not the best lens for evaluating effectiveness. Why?

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Featured: Giving USA 
2021 Infographic
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