Giving USA 2025 Infographic: 2024 Fair Conditions for Giving

It’s here! Giving USA 2025: The Annual Report on Philanthropy©, the longest running, most comprehensive report on philanthropy in America.

Our 13th Annual Infographic interprets this data to help donors, fundraisers, and nonprofit leaders understand trends and navigate present-day philanthropy. Request your copy to be mailed free of charge or download your copy here.

Download the Giving USA 2025 Infographic
The report presents data from 2024, offering a clear picture of how generosity thrives when the conditions are right. This year’s theme, “Fair Conditions for Giving,” reflects a key finding: charitable giving increased by 6.3% to $592.5B in current dollars—the highest annual growth since 2021.
In 2024, Individuals continued to lead, contributing 66% of total giving. Foundations followed at 19%, with Corporations and Bequests rounding out the rest.
In current dollars, giving in 2024 increased for every philanthropic sector. In inflation-adjusted dollars, giving to religion decreased. Public-Society Benefit, International Affairs, and Education led with double-digit increases.
It’s a good time to invest in monthly giving. Monthly and recurring gifts accounted for 31% of online revenue in 2024, up 5%. By contract, one-time gifts did not increase.
Positive economic factors encourage campaign donors to make multi-year pledges. With uncertain conditions, tactics such as a non-binding “intent to give” are preferred.
$18T will flow from estates to causes in the next 20+ years. Nonprofits will be wise to place these windfalls into endowment. If the full amount were endowed, the annual draw would exceed all giving in 2024.
Nonprofit staffing challenges continue. In 2024, nearly 3 out of 4 nonprofits had vacancies. Not surprisingly, 3 out of 10 reported longer waits for services.
Mid-level donors demonstrate deep loyalty to their favorite causes. Among donors who gave between $1,000 and $9,999 to a single organization, 89% were likely to give again in the next 12 months.
Nonprofits believe AI can boost productivity, but use varies. Larger nonprofits adopt AI at twice the rate of smaller organizations. Top uses include grant writing, fundraising, marketing, and donor engagement.
In 2024, the estimated worth of a volunteer hour climbed to $34.79, reminding us that time is one of the most valuable gifts a supporter can offer.
Growing gaps in wealth are reflected in giving. The top 50 donors gave $16.2B in 2024, up from $11.9B. 📈 At the same time, gifts from micro donors, small donors, and mid-size donors declined by 8/9%, 4.3%, and 0.7%, respectively. 📉
In the overleaf, you’ll see data charting how giving patterns have evolved over time—revealing how philanthropy responds to shifting economic, social, and political dynamics. Here, you’ll see the Changing Uses of Giving and how it has evolved over the decades.
In the overleaf, you’ll see data charting how giving patterns have evolved over time—revealing how philanthropy responds to shifting economic, social, and political dynamics. Here, you’ll see the Changing Sources of Giving and how it has evolved over the decades.

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Giving USA 2025 Infographic

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2025 Infographic – Sources Cited

“Cerulli | Cerulli Anticipates $124 Trillion in Wealth Will Transfer….” 2024. Cerulli Associates. 2024. https://www.cerulli.com/press-releases/cerulli-anticipates-124-trillion-in-wealth-will-transfer-through-2048.

Giving USA 2025: The Annual Report on Philanthropy for the Year 2024. Researched and written by Indiana University Lilly Family School of Philanthropy. Published by Giving USA Foundation, a public service initiative of The Giving Institute. Available online at www.givingusa.org.

“FEP 2024 Quarterly Benchmark Report.” 2024. Fepreports.org. Fundraising Effectiveness Project. 2024. https://publications.fepreports.org/.

MacDonald, Laura. 2024. The Endowment Handbook. John Wiley & Sons.

McKee, Alia. n.d. “Maximizing Midlevel Donor Value.” Sea Change Strategies. Sea Change Strategies. https://seachangestrategies.com/resources/.

Trisi, Danilo, Arloc Sherman, and Jennifer Beltran. 2024. “A Guide to Statistics on Historical Trends in Income Inequality.” Center on Budget and Policy Priorities. December 11, 2024. https://www.cbpp.org/research/poverty-and-inequality/a-guide-to-statistics-on-historical-trends-in-income-inequality.

“Value of Volunteer Time – Independent Sector.” 2025. Independent Sector. April 23, 2025. vovt-report-2025.pdf

“What Emerging Trends Tell Us about the Future of Remote Work in the Nonprofit Sector | National Council of Nonprofits.” 2023. Www.councilofnonprofits.org. June 20, 2023. https://www.councilofnonprofits.org/articles/what-emerging-trends-tell-us-about-future-remote-work-nonprofit-sector.

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