YWCA of Greater Milwaukee

The YWCA of Greater Milwaukee engaged Benefactor Group to help complete a $15 million capital campaign. Initially, the campaign was launched with a lead gift of $1.2 million and great enthusiasm. Early solicitations yielded gifts of more than $8 million but then momentum stalled. Counsel conducted a mid-campaign assessment, redefined the campaign goals and gift chart, reorganized the development staff, and re-energized the volunteer corps. The campaign ultimately achieved its goals and blazed a new fundraising trail for women’s philanthropy in Milwaukee.