Benefactor Group conducted a campaign planning study on behalf of Winona State University to assess the philanthropic appeal and the potential for leadership gifts for a proposed $35 million campaign. This campaign aimed to support the endowment for the College of Education, upgrades to the children’s center and playground, academic initiatives and programs across colleges, a regional event center and sports complex, a Center for Inclusive Excellence to house cultural diversity programs, and student scholarships.

Between October 2018 and January 2019, the study included 33 individual interviews and an online survey shared with 345 donors, alumni, faculty, and staff. Based on the findings, Benefactor Group recommended that Winona State University defer an ambitious comprehensive campaign and instead devote time and resources to building capacity and planning strategically for the future. It was also advised that the university focus on fostering a strong culture of philanthropy, strengthening internal systems, developing a compelling case for support, and nurturing healthy, well tended donor relationships.