The Plains Art Museum, located in a superbly renovated turn-of-the-century warehouse at the heart of historic downtown Fargo, received an anonymous challenge gift to create an endowment for contemporary art. However, when their campaign stalled, Benefactor Group was engaged to conduct an intense mid-campaign assessment. This assessment led to the organization of a highly focused $5.5 million comprehensive campaign. In partnership with Fargo Public Schools, the museum successfully realized its vision of a state-of-the-art teaching studio annex and interactive gallery. Additionally, the campaign showcased the celebrated work of North Dakota artist James Rosenquist and established robust visitor services, an operating endowment, and annual giving for programs, ensuring the museum’s continued success and impact in the community.