The Newport Aquarium, located in Covington, Kentucky, retained Benefactor Group to help develop a robust supporting organization, the WAVE Foundation. Our counsel involved a comprehensive evaluation of every aspect of the aquarium’s fundraising operations, education programs, and conservation efforts. Through this thorough assessment, we identified opportunities to align the WAVE Foundation’s mission with the vision and interests of potential donors. Our team focused on creating a compelling narrative that highlights the aquarium’s impact on marine conservation and education, emphasizing the importance of community engagement and support. By enhancing the WAVE Foundation’s capacity to attract philanthropic investment, we aimed to strengthen the aquarium’s long-term sustainability and expand its outreach efforts.