As Arkansas’ oldest independent college, Lyon College prepares undergraduates for lives of professional success and personal fulfillment. By empowering low-income students and partnering with surrounding businesses, Lyon College serves as a beacon of opportunity for the region. As its 150th anniversary approached, the college envisioned a future where it could support its students, economy, and state in innovative ways, including establishing Arkansas’ first dental and veterinary schools on campus and developing an Allied Health Center to enhance medical studies.

To help Lyon College realize this unique opportunity, Benefactor Group, in collaboration with our design partner Nonfiction, developed a comprehensive case for support, a distinctive campaign brand, and compelling donor-facing materials for the college’s campaign. These materials and resources have helped to differentiate the campaign from the college’s day-to-day activities and inspire confidence in its major donors.