How Colleges and Universities Are Adapting Fundraising in a Changing Landscape

Higher education advancement and development offices are navigating an era of unprecedented disruption. Political shifts, demographic changes, and financial pressures are creating uncertainty for colleges and universities nationwide. Advancement professionals are challenged to retain staff, maintain donor trust, adapt to evolving regulations, and secure institutional stability—all while ensuring fundraising success.

To explore how universities are responding, we spoke with four advancement leaders from diverse institutions—public and private, large and small. They shared candid perspectives on the impact of political developments, changes in donor priorities, endowment taxes, alumni engagement, and diversity, equity, and inclusion initiatives. These conversations provide real-world examples of strategies institutions are using to maintain fundraising performance and strengthen long-term resilience.

Key insights include the importance of proactive communication, revisiting the case for support to reflect current realities, aligning messaging with donor values, and creatively leveraging institutional resources to inspire giving. From amplifying unrestricted gifts to engaging next-generation donors, these lessons reveal how higher education institutions can navigate disruption while safeguarding philanthropic growth.

If your university or college is facing fundraising challenges amid political, economic, or social change, this resource offers actionable guidance from experienced leaders in the field.

Fill out the form below to download your free copy of Fundraising Amid Disruption: Voices from Higher Education and gain expert insights to strengthen donor confidence, drive philanthropic results, and position your institution for long-term success.