Pacific University is a private institution serving 3,900 students across two physical campuses and several clinic locations in Western Oregon. Renowned for its health sciences program, Pacific is ranked the number one private research institute in the Pacific Northwest, with a quarter of its students being first-generation college attendees. In 2023, Pacific University engaged Benefactor Group to guide the creation of its next strategic plan. Collaborating closely with the President’s Cabinet, Benefactor Group conducted discovery sessions with board members, faculty, staff, alumni, donors, students, and other key constituent groups to gather insights and perspectives. Following a successful in-person board retreat, the plan received approval from the Board of Trustees and the implementation stage began. Grounded in three guiding principles—empower, thrive, and advance—the strategic plan aimed to steer the university toward a promising future, enhancing its commitment to academic excellence and community impact.