Macalester College, a private liberal arts college in St. Paul, Minnesota, received multi-faceted support from Benefactor Group that evolved over time. Initially starting as a small dashboard ideation project in nonprofit technology, the involvement expanded to include part-time interim support for various roles.
Benefactor Group’s engagement with Macalester’s advancement team resulted in a more organized, data-driven approach to fundraising. By enhancing donor relations, optimizing the CRM system, providing strategic counsel, and implementing effective fundraising metrics and reporting tools, the college built a stronger foundation for future fundraising success.