Laura MacDonald, President of Benefactor Group and vice chair of the Giving USA Foundation, was recently called upon to share her insight for an article in The Chronicle of Philanthropy. The article, titled What We Have Learned From Crises and Can Use in Coronavirus Age, discusses how the lessons of crises over the past 100 years can inform our approach to (and outlook on) philanthropy during the current crisis.
Speaking on fundraising tactics to use and not use during this crisis, Laura says:
“If you can make a case for your relevance in this time, then be in communication with donors soon. Right now, it’s prudent for everybody to take a step back and observe what’s going on. Some people might want you to wait even longer, but as soon as there is any kind of clarity on the horizon, charities should be in communication with your donors. Even if you’re not asking, inform them about how you’re responding to the situation in your community and give them the opportunity to give if they wish to.”
The article, in its entirety, can be found here: What We Have Learned From Crises and Can Use in Coronavirus Age
For more information, please visit our Resources for Uncertain Times page.