Benefactor Group began working with the Virginia Museum of Fine Arts (VMFA) in January 2016 as the organization prepared for a comprehensive campaign to fund the objectives of its recent strategic plan. Our team conducted an initial round of interviews with the museum’s leaders, analyzed their donor database, and performed an extensive review of organizational documents. As a result of these efforts, we facilitated a workshop with the development team to create a detailed action plan aimed at engaging and cultivating the donors necessary for the campaign’s success.