No matter the size, scope, or mission of your nonprofit, your development staff is crucial in sustaining your operations for today and your impact for tomorrow. By investing in these professionals—and ensuring their longevity in your organization—your nonprofit will have both the funding and the focus to achieve its goals.
Nonprofits lose more than half their donors after the first gift. According to the 2016 Fundraising Effectiveness Project (FEP), just 46% make a gift the year after an initial donation. Increasing your retention rate just 10% could result in more than 100% growth over four years—and that presumes that donors … Read More