To honor donors’ generosity and sustain the giving tradition, organizations have a duty to demonstrate gratitude. But it’s not as simple as sending a note or printing names in a newsletter. There are pitfalls and opportunities. Here are a few of the principles we’ve learned.
Showing appreciation for planned gifts and honoring the donors who give them are integral to an effective planned giving program and simple good manners. For most of us, however, it is easy to overlook this important aspect of donor services unless we have written standards and procedures that are routinely … Read More