The 13 key crowdfunding takeaways that stood out can be applied to four categories: Donor Stewardship, Technology Management, Story Telling, and Start Simple.
If fundraising is an art—the “gentle art of teaching the joy of giving,” as Henry Rosso wrote—then major gift officers are artists. They skillfully build relationships, ask good questions, engage and follow up with donors, and raise transformative gifts for worthy missions. Of course, all great craftsmen require tools. For … Read More
A good Case positions the organization as a worthy of your attention and spells out the nonprofit’s impact, made possible by the generosity of donors.
The Ant and the Grasshopper, one of Aesop’s Fables, is the story of the grasshopper who plays and frolics all summer long, while the ant plans and works for the coming winter. Soon enough, along comes the cold weather and the grasshopper is left unprepared and hungry, while the ant … Read More
Why, What, and How Peer-to-peer events are an amazingly fast-growing source of funding. P2P event fundraising grew 55% in 2015. The top 30 peer fundraising programs alone raised nearly $1,530,000,000 in 2016. Tapping into the deep and wide networks of your supporters make P2P events an excellent way to recruit … Read More
Nothing beats the Olympic games in showcasing the best in teamwork, individual performance and goal achievement. During the XXXI Olympiad in Rio, the United States earned the highest medal count among all participating nations. According to a post at teamusa.org, our country’s 121 medals “are the most ever for a … Read More
Nonprofits lose more than half their donors after the first gift. According to the 2016 Fundraising Effectiveness Project (FEP), just 46% make a gift the year after an initial donation. Increasing your retention rate just 10% could result in more than 100% growth over four years—and that presumes that donors … Read More
For many nonprofit leaders, planning a capital campaign comes down to the question of “conquest or cause?”
An Artistic Vision In Findlay, Ohio, a group of community leaders had long dreamed of a performing arts center. They recognized the value of a performance venue to the city. In 2010 the Findlay Board of Education announced demolition of Central Middle School. The school’s prime location in downtown Findlay … Read More
Our client, North Star Reach, a camp for children with chronic and life-threatening health challenges in Pinkney Michigan, raised nearly $50,000 in their first year of promoting #GivingTuesday. They realized that #GivingTuesday presented a new opportunity for donors to support their cause. Even with just a month of planning, … Read More