Tag: end of year

The Ant and the Grasshopper: Six tips to plan the end-of-year campaign

The Ant and the Grasshopper, one of Aesop’s Fables, is the story of the grasshopper who plays and frolics all summer long, while the ant plans and works for the coming winter. Soon enough, along comes the cold weather and the grasshopper is left unprepared and hungry, while the ant … Read More

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What Is Your #GivingTuesday Strategy?

  Our client, North Star Reach, a camp for children with chronic and life-threatening health challenges in Pinkney Michigan, raised nearly $50,000 in their first year of promoting #GivingTuesday. They realized that #GivingTuesday presented a new opportunity for donors to support their cause. Even with just a month of planning, … Read More

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