Tag: Diversity

Why your nonprofit should engage diverse prospective donors

 A sample from Diana Newman’s book, Opening Doors: Pathways to Diverse Donors OUR POPULATION IS INCREASINGLY DIVERSE At the beginning of this millennium, the U.S. Census Bureau reported that the United States was home to 281.4 million people.  Of this number, 69 percent are Caucasians.  Traditional fundraising strategies have been … Read More

No Comments

Overcoming Differences

Have you ever felt that a prospective donor was so different from you that you had no idea how to make a connection? Have you walked up to the front door of a donor’s home scared that the two of you have nothing in common? I certainly have. As development … Read More

No Comments

Diversifying Endowment Donors

Donors who make planned gifts nearly always are financially secure (which is not to say wealthy), highly acculturated into the American way of life, and involved in a community larger than their own families. They visualize solutions to intractable problems and identify with organizations that provide opportunities for many people, … Read More

No Comments