Tag: Annual plan

The Ant and the Grasshopper: Six tips to plan the end-of-year campaign

The Ant and the Grasshopper, one of Aesop’s Fables, is the story of the grasshopper who plays and frolics all summer long, while the ant plans and works for the coming winter. Soon enough, along comes the cold weather and the grasshopper is left unprepared and hungry, while the ant … Read More

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What are you doing to retain donors? (A donor loyalty assessment)

handshake in agreement

Nonprofits lose more than half their donors after the first gift. According to the 2016 Fundraising Effectiveness Project (FEP), just 46% make a gift the year after an initial donation. Increasing your retention rate just 10% could result in more than 100% growth over four years—and that presumes that donors … Read More

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What Is Your #GivingTuesday Strategy?

  Our client, North Star Reach, a camp for children with chronic and life-threatening health challenges in Pinkney Michigan, raised nearly $50,000 in their first year of promoting #GivingTuesday. They realized that #GivingTuesday presented a new opportunity for donors to support their cause. Even with just a month of planning, … Read More

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Building a Better Annual Plan “By the Numbers”

Number One: Build your Case: How will you change lives/save lives? How much do you hope to raise? Building a Case Why should donors give? Because… Donors believe in your mission Donors want to change lives/save lives Donors want to be part of something successful Donors are asked by someone they know/trust … Read More

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