Digital Fundraising

Benefactor Group helps nonprofits harness the potential of digital and peer-to-peer fundraising. We help you use technology to support your peer-to-peer fundraising campaign, deploy email and social media in your annual campaign and sift through data to reach new constituents, attract more donors, increase revenue and build networks that last.

Digital Fundraising Posts


Identifying Major Gift Prospects: 7 Traits to Investigate  

It’s crucial that nonprofits place measured emphasis on every stage of the major gift process. From identification to cultivation to solicitation to stewardship, each phase hinges on a nonprofit’s ability to connect with their donors and draw them to donate. That ability should be rooted in a researched knowledge of … Read More

Categorized: Capital Campaigns, Digital Fundraising, Fundraising, Nonprofit Resources
Volunteer Management and the Salt Shaker Theory  

Applying Constant Gentle Pressure to Fundraising Volunteers How many times have you attended (or led) a lively discussion with a fundraising volunteer corps, left energized by their enthusiasm, only to check back in a week or two to learn that nothing’s been done? It can happen to the best campaign … Read More

Categorized: Capital Campaigns, Digital Fundraising, Fundraising, Nonprofit Resources
What Is Your #GivingTuesday Strategy?  

  Our client, North Star Reach, a camp for children with chronic and life-threatening health challenges in Pinkney Michigan, raised nearly $50,000 in their first year of promoting #GivingTuesday. They realized that #GivingTuesday presented a new opportunity for donors to support their cause. Even with just a month of planning, … Read More

Categorized: Digital Fundraising, Fundraising, News, Nonprofit Resources
The Campaign’s Homestretch  

How to raise the hardest dollars of a campaign! COSI, Columbus Ohio’s dynamic Center of Science and Industry, inspires the scientists, explorers, and innovators of tomorrow. Opened in 1964, COSI attracts nearly one million visitors annually onsite and through outreach programs. In 2012, COSI launched a $10 million campaign for … Read More

Categorized: Capital Campaigns, Digital Fundraising, Fundraising, News
Peer-to-Peer Fundraising: Tips from the field  

Peer-to-peer fundraising can work for any organization.  It can create significant funding and brand awareness.  It activates social networks, both online and offline.  For example, the recently released Peer-to-Peer 30 indicates nearly $1.6 billion were raised by just the 30 largest such programs in 2014.  Collectively, they engaged more than … Read More

Categorized: Digital Fundraising, Fundraising