Capital Campaigns

Our Process

Benefactor Group has spent decades studying the qualities of effective  campaigns. Successful campaigns are built on a foundation of these essential elements: a highly regarded organization, a compelling case for support, committed volunteer leaders, generous leadership gifts, and strong infrastructure.

To assess these elements—and position your organization for a successful campaign—we use a proven approach.

Orientation

Understand your mission, vision, and campaign goals
Explore unique campaign opportunities
Assign clear roles and points of contact

Preliminary Case for Support

Crystallize your vision for the future
Ensure internal buy-in and alignment around your vision
Build a case that substantiates, differentiates, and resonates

External Discovery

Develop the right campaign goal to test
Adapt discovery questions to your needs
Engage your most influential stakeholders in confidential interviews and group discussions

Internal Discovery

Assess the readiness of your people, processes, technology, and culture
Produce an internal readiness scorecard
Provide actionable recommendations to close gaps

Analysis

Conduct deep quantitative and qualitative analysis of discovery data
Evaluate the historical giving and capacity of your donor pool to inform a campaign goal
Conduct a team analysis session to gather diverse perspectives

Findings and Recommendations

Present findings and a clear path forward to your leaders
Suggest candidates for volunteer leadership and lead gifts
Produce a comprehensive final report with proven strategies

Raise more money

What I appreciated about Benefactor Group was their diverse expertise. Their team has technology experts, communications specialists, strategists for major donor conversations, and more—and can bring all those skills to meet the many needs and opportunities that arise during a campaign.

—Erika Gable, Vice President for Development, Columbus College of Art & Design

Capital Campaigns

How do you set a capital campaign goal?

J.D. Beiting

Let’s assume you already have a clear vision for a capital campaign and a sense of the cost to achieve that vision. For example, you want to build a new wing at your museum or hospital, and you believe it will cost $30 million. Understanding your goal is key, of course—but is it just a

December 20, 2023

Capital Campaigns

Unlock better donor communications

Megan Simmons

This month, a few members of the Benefactor Group team attended the 2023 Bridge Conference to present on a favorite topic: how to effectively communicate with donors through the lifecycle of a campaign.

August 29, 2023

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Get in touch with us using the form below or by calling us directly at 614-437-3000. We look forward to speaking with you!

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450 South Front Street, Columbus, OH 43215
1-614-437-3000 • 1-877-437-3711
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